Fragmented culture and low engagement across a 300+ field-based workforce.
A rapidly growing agri-tech company had a fragmented culture and low engagement across a field-based workforce of over 300 employees. Different teams operated with different norms and expectations. Attrition in the field was high and mission alignment was weak.
Employee listening interventions across office and field teams, a multi-site engagement programme, manager-led recognition frameworks, multilingual internal communications, and targeted employee journey design for both technology and field staff.
A 30 percent uplift in engagement scores. A 30 percent reduction in field attrition. Stronger and more consistent mission alignment across all teams and locations.