Be it a quick round up of vision statements, values, culture or policies or a deep immersion to identify the company’s true personality as an employer brand that makes it stand apart from the rest, our 4-step evp framework is designed to go deep and wide to evolve the best employer brand powered by employee value proposition strategy that will attract & retain best-fit talent. The steps we take for building an authentic, attractive and inspiring employer brand are:
Review existing data. Bucket the insights.
Identify the gaps. Launch the probe.
Link the dots. Evolve the big picture.
Co-create propositions. Design the identity.
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Uncover valuable insights and understand the current state of your employer brand to inform strategic decisions.
Gain a deep understanding of the external talent landscape, industry trends, and competitor analysis to identify unique positioning opportunities.
Develop a structured framework and roadmap that defines the components, elements, and strategies for your employer brand.
Craft a compelling and differentiated positioning statement that clearly communicates your organization's value proposition to attract top talent.
Create a cohesive and authentic employer brand identity through visual elements, messaging, and storytelling that resonates with your target audience.