Employer
Brand Building
employer branding consultant
employer branding framework
Build Pride Ownership
Pride Advocacy Ownership

Employer Brand Building

Like any brand proposition, an employer brand needs to be nurtured, built up and integrated into every aspect of employer-employee communication for it to truly translate into pride, ownership and advocacy. In fact, it cannot work in isolation. Corporate Brand, Consumer Brand and Employer Brand need to support each other by remaining connected at the core Purpose, Values and Ideas that constitute the basic DNA of the Company.

employer brand building
1
STEP 1

Goal Integration

Bridging the gaps – of vision to propositions lived everyday

2
Step 2

Ideation & Workshops

Building the strategy. Creating ambassadors.

3
Step 3

Building Campaigns

To involve everyone. Exemplify the integration.

4
Step 4

Integrating Corporate

Profiling leadership. Being an industry voice.

Work Showcase

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Orkla India

Orkla's distributed teams and fleet staff were unaware of the company's Code of Conduct, leading to inconsistent behavior. The goal was to ensure all employees understood and adhered to unified conduct standards.

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Bridging the Gap: Connecting Employees to Company Values

Value Oriented Campaigns' to come along, with a deeper connection of values to gets in action.

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Identifying Employee Experience Insights

Identifying gaps in aspirations and expected employee experiences

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Formulating the Unifying EVPs

Evolving an Employer Brand that connected employees to the Corporate Vision and Mission

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Go for Growth

Mount a charged up internal campaign to onboard the employees to the aggressive vision and inspire them to embrace autonomy.

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Exciting referrals for always on jobs

Lights, Camera, Referrals: How Freecharge Added Some Bollywood Spice to the Hiring Process!

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