High attrition and leadership gaps during a critical market-expansion phase.
A fast-growing technology firm was facing high attrition and widening leadership gaps at exactly the moment it needed to expand into new markets. The employer brand was not strong enough to attract the calibre of talent required, and internal promotions were rare despite a stated commitment to growing from within.
EVP discovery and articulation, talent architecture and acquisition model redesign, leadership pipeline development, and internal career pathway communication aligned to the brand promise.
Hiring of critical talent accelerated and market expansion was delivered on schedule. Internal promotion rates increased, demonstrating that the commitment to career growth was real and visible.