Sonya Sahni is an Employer Brand Leader and seasoned marketing strategist with over two decades of experience across brand strategy, marketing communication, digital transformation, media, technology, and reputation management. Her career began in marketing and digital strategy, where she built award-winning communication campaigns for global brands and learned how powerful, well-designed narratives shape perception. Over time, she saw how these same strategic principles could transform how organizations attract, retain, and engage talent. This insight led her to employer branding, where she applies her expertise to help organizations strengthen how they are perceived inside and outside—aligning culture, communication, and business ambition.
For the last seven years, Sonya has represented India in the global Employer Branding community and is certified as an Employer Branding Leader by the Employer Branding College, Australia. She specializes in employer brand strategy, EVP evolution, and the localization and globalization of talent narratives across diverse markets. Sonya believes that strong employer branding must be designed, measured, and continually evolved across platforms to remain credible and competitive.
Her entrepreneurial and digital experience—including co-founding iStrat, its acquisition by Publicis Groupe, and her award-winning work such as the Cannes Silver Lion—bring a KPI-led, performance mindset to how organizations attract talent and build reputation. She maintains that a powerful employer brand is built on a strong people experience—rooted in truth, shaped with intent, and reinforced consistently both inside and outside the organization.
